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Ways To Promote Your Business

Author: Benjamin Delorenzo

Ways to promote your business

There's a lot to consider when starting your own business. Proper licensing, purchasing supplies and finding employees can take up all your time - and money. With all this to consider, deciding how and where to promote it can feel like an afterthought. However, if done prudently, getting the word out about your new venture can be easy and affordable.

Setup a website
With so much traffic on the web, this is clearly the place to start. It doesn't need to be perfect, but getting your business online will be sure to get people talking. Having a clear page with information about your product or service will help you draw those all-important first customers.

Other social media
Just as a personal website is important, getting on others is crucial as well. Get your profile on LinkedIn, start tweeting and promote your business on Facebook. Having your business on as many platforms as possible early on will help you grow quickly.

Old school
Although the web is clearly a priority, printing some traditional business cards is a cheap way to infiltrate another market. Tack them on bulletin boards, place them in mailboxes and pass them out with a smile. Giving people a physical card will help them remember you at the right time.

Seek help
Although sticking to your budget is important, you might notice that investing in a social media manager or advertising expert is worth it in the long run. While you're busy tying up all the other loose ends that are part of getting a business off the ground, you can rest assured knowing that someone else is on top of getting the word out.

Think of promotions
Sometimes a special deal or sale is all that's needed to generate a little buzz. Be creative and offer a promotion that excites people and gets them talking.

In Brief

  • There's a lot to consider when starting your own business. Proper licensing, purchasing supplies and finding employees can take up all your time - and money.
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