How To Start Your Own Magazine
Starting a business of any kind is challenging, but this is especially true for a magazine entrepreneur. However, with careful planning and hard work, your magazine could enjoy just as much success as Cosmopolitan or National Geographic.
According to Entrepreneur Magazine, approximately 1,000 magazine are launched every year and nine out of ten of them fail. That is why it is vital that you do your research and obtain expert assistance when you release your magazine. Do not let the statistics scare you, but rather inspire you to be one of the few to launch an outstanding publication.
Dr, Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi and professor at the School of Journalism, is known as "Mr. Magazine". According to Chicago Tribune, he is "the planet's leading experts on new magazines" and Husni says that when creating your own magazine you must first do your homework. Learn the ins and outs of the business and find out what will be unique about your magazine.
You must remember that a magazine is a business and even if you have compelling articles and beautiful pictures, without a great business plan your magazine is likely doomed to failure. Figure out how you will receiving funding to put out your first issue and realize that it might take up to a year to see any profit from the magazine.
Consider talking to someone in the industry that can give you guidance or act as a mentor. The details of your magazine and the challenges you will face may be largely dependent on your region or magazine type, that is why someone with a similar product will often be able to give you some of the best advice.
Believe in your product, do your research and save a lot of start up money and you can make your magazine dream a reality.
